What are 'Alternate Ads?'

Alternate ads allow you to utilize your ad space in the event that Google is unable to serve targeted ads to your page. By specifying an image, HTML page, or ad server of your choice, you can make sure that your advertising space is always being used effectively, either by targeted Google ads, or by your own choice of content. You can also select a solid color as your alternate ad, if you prefer not to display other advertisements or content when targeted Google ads are unavailable.

Alternate ads count as ad unit impressions like any other ad. Google does not keep track of clicks on alternate ads, and you will not receive revenue for them.

Alternate ads, if specified, will be shown when there are no targeted ads available for your page. The ad space will not be branded as 'Ads by Google.'

You can learn more about alternate ads by visiting our Alternate Ad Guide.