How can I advertise on AdSense sites?

If you're interested in advertising on our network of content sites, as well as on Google.com and our search network, please visit the AdWords home page. From the home page, you'll be able to sign up to run highly targeted cost-per-click (CPC) or site-targeted cost-per-impression (CPM) advertising, regardless of your budget.

You can also read more about AdWords at AdWords Support. Click through to the Getting Started section for information aimed at first-time users of Google AdWords

How does participation in this program affect my site's position in the Google search results?

Participating in Google AdSense does not affect your site's rank in Google search results and will not affect the search results we deliver. Google believes strongly in freedom of expression and therefore offers broad access to content across the web. Our search results are unbiased by our relationships with paying advertisers and publishers. We will continue to show search results according to our PageRank technology.

Adding the Google AdSense ad code or AdSense for search code to your site will not queue your pages for crawling by our main index bots. While our bot (starting with 'Mediapartners-Google') does crawl content pages for the purpose of targeting ads, participation in AdSense does not increase the number of pages from a site in our main index.

What makes Google AdSense different from other ad networks?

This innovative Google business solution will help you unleash the true revenue potential of your site. Here are just some of the advantages of our program:

Run ads that will interest your users.
Google AdSense delivers easy to read and text and image-based ads targeted to the content of your pages and AdSense for search queries.
Leverage Google search technology.
The proprietary Google search and page-ranking technologies are the foundation for AdSense. We understand the context and content of webpages and precisely match Google ads to your pages.
Run ads targeted to your audience
In addition to keyword-targeted ads, Google also provides site-targeted advertisements, offering pay-per-impression ads that are specifically suited for your pages.
Filter unwanted ads.
Google combines an editorial team, filtering technology, and your input to create a robust set of filters that are right for you.
Getting started is fast and easy.
Getting started with AdSense is easy and requires no engineering resources on your side. We give you a few lines of HTML that you add to any of your webpages. It takes just minutes, after which you'll be serving Google ads on your pages - and generating more advertising revenue.

What languages does AdSense support?

Google AdSense supports publishers in several different languages. Applications for participation in the program can be for sites with content primarily in:

Arabic Hungarian
Bulgarian Italian
Chinese (simplified) Japanese
Chinese (traditional) Korean
Croatian Norwegian
Czech Polish
Danish Portuguese
Dutch Romanian
English Russian
Finnish Serbian
French Slovak
German Spanish
Greek Swedish
Hebrew Turkish

In addition, AdSense for search is available in Indonesian and Vietnamese. These languages are not supported for AdSense for content pages.

You can select your site's primary language during the application process. If you're approved, AdSense will serve relevant ads to your pages in the appropriate language, even if your site contains multiple supported languages.

Please also be aware that placing the AdSense code on pages with content primarily in an unsupported language is not permitted by the AdSense program policies.

How do I earn with AdSense for search?

AdSense for search lets you offer your users Google web search directly from your pages. By placing an AdSense for search box on your site, you'll generate earnings from ad clicks made by users on the search results pages.

You won't, however, receive revenue from user searches through your AdSense for search box. When users perform searches on your site, but choose not to click on the ads on the search results pages, you will not receive any earnings.

What is AdSense for search?

AdSense for search is for publishers who wish to provide web search for their users, directly from any webpage. AdSense for search results pages use Google's search to provide relevant results, and the search results pages are customizable to fit with your site's theme. In addition, results pages are monetized with Google ads that are targeted to the user's query - providing useful information for the user, and a new revenue stream for publishers.

To add AdSense for search to your webpages, simply complete our online application. If your site is approved, we'll provide you with code to insert into your webpages that will generate our AdSense for search box anywhere on your page.

How much does AdSense cost?

Participation in AdSense is free. Even better, Google will pay you for clicks or impressions on the Google ads you'll display on your site. For more details on the revenue potential you can realize through AdSense, read our entry on How much will I earn from this program? .

You may also wish to submit an application now.

What is the AdSense revenue share?

Although we do not disclose the revenue share for Google AdSense, our goal is to enable publishers to make as much as or more than they could with other advertising networks.

We provide detailed online reports that enable you to track your earnings. Once you start running ads on your site, you can view your earnings at any time by visiting your Reports pages, where we'll show you the page impressions, ad clicks, clickthrough rate (CTR), your effective CPM, and your total earnings. This information can help you get an idea of how well the program is performing for you and how much you can expect to earn over time.

How much will I earn through this program?

The Google ads you are able to display on your content pages can be either cost-per-click (CPC) or cost-per-1000-impressions (CPM) ads, while AdSense for search results pages show exclusively CPC ads. This means that advertisers pay either when users click on ads, or when the advertiser's ad is shown on your site. You'll receive a portion of the amount paid for either activity on your website. Although we don't disclose the exact revenue share, our goal is to enable publishers to make as much or more than they could with other advertising networks.

The best way to find out how much you'll earn is to sign up and start showing ads on your webpages. There's no cost, no obligation, and getting started is quick and easy. You can sign up now from the AdSense home page at https://www.google.com/adsense .

Once you're a part of Google AdSense, you can view your earnings at any time by logging in to your account at https://www.google.com/adsense and clicking the Reports tab. You'll be able to see the total number of page and ad unit impressions, ad clicks, clickthrough rate, effective CPM, and your total earnings so you can get an idea of how well the program is performing for you and how much you can expect to earn over time in the program.

You can also find more information about our payment schedule in our Payments Guide.

How do I generate earnings?

There are many ways to earn revenue with Google AdSense: AdSense for content, AdSense for search, and referrals.

With AdSense for content, you'll display Google ads on your site. These ads can be either cost-per-click (CPC) or cost-per-thousand-impression (CPM) ads. For CPC ads, you'll generate earnings when your users click on the ads. For CPM ads, you'll generate earnings in your account every time the ad appears on your site.

Learn more about earning with AdSense for search, or earning with referrals.

Can I filter the ads that are displayed on my site?

Yes. To create and manage a filter list of websites whose ads you'd like to restrict from showing on your site or AdSense for search results pages, simply log in to your account at https://www.google.com/adsense and click the Competitive Ad Filter link below the AdSense Setup tab. You can create separate filter lists for your content pages and for your AdSense for search results pages. Ads for the websites that you add to your competitive ad filter list typically will not run on your pages, but remember that filtering sites may decrease the number of ads that can appear on your pages as well as decrease your potential earnings.

For more details on using your competitive ad filter, please read the Filtering Ads section of this FAQ.

We also combine an editorial team and filtering technology to maximize the quality of the Google ads on Google and publisher sites:

Review: Across the Google network, ads are reviewed using a combination of human and automated processes before they are shown on publishers' sites. The review process takes into account a variety of factors, including the quality of the ad and whether the ad is suitable for all audiences.

Sensitive content filters: At times, certain ads may not be appropriate to run on all pages. For example, Google automatically filters out ads that would be inappropriate on a news page about a catastrophic event.

Please note that Google does not commit that all ads for the websites that you add to your competitive ad filter list or ads containing objectionable content will be prevented from display on your site.

How quickly will Google ads start appearing on my site?

After you've been accepted into the program and have implemented the HTML ad code on your site, ads will start running within minutes. If your site is not yet in our index, it may take up to 48 hours or more before we are able to crawl your site. Until your site has been crawled, we may display public service ads, for which you will not receive earnings.

Your ad relevancy should increase over time. However, keep in mind that if you make changes to a page, it may be 1 or 2 weeks before our crawler captures the changes and updates our index to provide more relevant ads.

Adding the AdSense for search code to your pages will instantly generate an AdSense for search box. As search results are displayed on Google-hosted pages, relevant ads will appear immediately, if ads are available for the particular query.

How does Google target ads to my website?

Simply put, we provide you with AdSense HTML ad code to place on the webpages on which you want to display Google ads. Then, we take care of the rest by leveraging proprietary Google search and page-ranking technologies to deliver relevant Google ads to those content pages.

We go beyond simple keyword matching to understand the context and content of webpages. Based on a sophisticated algorithm that includes such factors as keyword analysis, word frequency, font size, and the overall link structure of the web, we know what a page is about, and can precisely match Google ads to each page.

Google also offers site-targeted advertising options, allowing advertisers to select specific sites in the AdSense network on which to run their ads. These ads do not use keyword targeting, but rather leverage targeted audiences by allowing advertisers to hand pick their market.

Our technology can also determine the primary language of a page. If your content is in a language supported by our program, AdSense will target ads in the appropriate language to your content. In addition, Google ads are geotargeted to your visitor's location.

What is AdSense for content?

Google AdSense is a fast and easy way for website publishers of all sizes to display relevant, unobtrusive Google ads on their website's content pages and earn money. Because the ads are related to what your users are looking for on your site, you'll finally have a way to both monetize and enhance your content pages.

The program is free, and combines pay-per-click and pay-per-impression advertising - meaning you get paid for valid clicks on the ads on your site as well as impressions. So go ahead and try this program. If you comply with our program policies, just complete our online application.

We'll review your application and follow up with an email within 2-3 days. If you are accepted into the program, you can log in to your new account and get the HTML code to insert into your webpages.

What is AdSense for content?

Google AdSense is a fast and easy way for website publishers of all sizes to display relevant, unobtrusive Google ads on their website's content pages and earn money. Because the ads are related to what your users are looking for on your site, you'll finally have a way to both monetize and enhance your content pages.

The program is free, and combines pay-per-click and pay-per-impression advertising - meaning you get paid for valid clicks on the ads on your site as well as impressions. So go ahead and try this program. If you comply with our program policies, just complete our online application.

We'll review your application and follow up with an email within 2-3 days. If you are accepted into the program, you can log in to your new account and get the HTML code to insert into your webpages.

What's the difference between AdWords and AdSense?

The Google AdWords program enables you to create advertisements which will appear on relevant Google search results pages and our network of partner sites. To learn more about AdWords and begin advertising immediately, please visit www.adwords.google.com.

The Google AdSense program differs in that it delivers Google AdWords ads to individuals' websites. Google then pays web publishers for the ads displayed on their site based on user clicks on ads or on ad impressions, depending on the type of ad.

What is Google AdSense?

Google AdSense is a fast and easy way for website publishers of all sizes to display relevant, unobtrusive Google ads on their website's content pages and earn money. Because the ads are related to what your users are looking for on your site, you'll finally have a way to both monetize and enhance your content pages. Learn more about AdSense for content.

It's also a way for web site publishers to provide Google search to their site users, and to earn money by displaying Google ads on the search results pages. Find out more about AdSense for search.

The program is free, and combines pay-per-click and pay-per-impression advertising - meaning you get paid for valid clicks on the ads on your site or search results pages as well as impressions on your content pages. So go ahead and try this program. If you comply with our program policies, just complete our online application and select either or both of AdSense for content pages and AdSense for search. One application gets you approved for both AdSense and AdSense for search - you can decide to use any combination of these products on your pages.

We'll review your application and follow up with an email within 2-3 days. If you are accepted into the program, you can log in to your new account and get the HTML code to insert into your webpages.

Keep in mind that participation in AdSense requires you to have a website. If you don't have one, you can sign up for a free blog at www.blogger.com or create and publish useful, attractive webpages using Google Page Creator, at pages.google.com.

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